ROA hiking shoes are designed for rugged outdoor adventures, but their style and comfort make them perfect for everyday wear.
Why wait for the great outdoors? Let's wear it anywhere.
Urban Trail Marks
Lets get it right, any long walk can be considered a hike.
We know those walks to the park or grocery store can feel pretty long, so we’re swapping some everyday signage with hiking trail signs ease people into wearing their hiking shoes where ever the day may bring you.
ROA X Strava Urban Hike Challenge
We’re teaming up with Strava to create the Urban Hike Challenge. This Challenge will bring some brand awareness by teaming up with influencers in the 3 F realms: fitness, fashion, and funny.
2 Weeks
100 Miles
Win a raffle for ROA X Story MFG Katherina + $1000 ROA Gift Card.
Cafe ROA Brand Activation
The perfect fuel stop before your daily hike.
Cafe ROA will be a temporary pop-up cafe/bar across various urban centers (Seattle, Austin, Atlanta).