IS AN ARCHITECTURE GRAD TURNED ART DIRECTOR.
HE VALUES WORK WHICH FOCUSES ON IDENTITY AND SPACE.
WANT AN ART DIRECTOR? HIRE AN ARCHITECT!
Austin, TX
ADS
DESIGN
(E) shreejwaldhakal@gmail.com
(P) +1 (512) 909-4130
IS AN ARCHITECTURE GRAD TURNED ART DIRECTOR.
HE VALUES WORK WHICH FOCUSES ON IDENTITY AND SPACE.
WANT AN ART DIRECTOR? HIRE AN ARCHITECT!
Austin, TX
ADS
DESIGN
(E) shreejwaldhakal@gmail.com
(P) +1 (512) 909-4130
Armadillo World Headquarters
2024-2025
Art Direction, Graphic Design, Social Media
2024-2025
Art Direction, Graphic Design, Social Media
In Feb. 2024, Austin FC launched the Armadillo Kit, paying homage to one of Austin’s most beloved venues, The Armadillo World Headquarters.
The Armadillo became an early base for Austin’s music scene in the 1970s, playing a large role in Austin’s esteemed nickname: "Live Music Capital of the World."
Shortly following the kit launch, Austin FC announced a pop-up venue and merch store on South Congress Ave., further celebrating the legacy of the Armadillo.
(This activation was independent of Arts+Labor but provides essential context for the larger cultural impact.)
The new Armadillo hosted young local talent as well as seasoned musicians with programming in the retail space and across local historic venues such as the Cactus Cafe on UT Campus.
These are a few of the IG reels and social posts I worked on.
In 3 months:
80+ performers. 20+ artists. $100K for Austin arts & music. The Armadillo World Headquarters pop-up at South Congress Hotel in the fall was a wild ride.
Online Shop Announcement
AWHQ X Lonestar Beers Giveaway
Best of the Booth
By the Numbers Recap