POLAROID - STEP INTO THE MOMENT 2025
AD: Shreejwal Dhakal
CW: Jade Evans
DP: Isaac Rowry
Life doesn’t wait for the perfect shot. It happens in an instant. Messy, beautiful, and gone before you know it.
And the last thing you need when capturing one is a camera buzzes, beeps, and rings, taking you out of the moment and into the screen.
Polaroid keeps it simple. No calls, no distractions—just you, the shutter, and the moments that actually matter.
Because memories should ring a bell, not a phone.
Moments: Unplugged For the generation born digital, analog is the
escape. Polaroid will provides instant cameras and
film to schools, focusing on underserved
communities.
Teachers integrate these cameras into creative exercises—photography challenges, journaling projects, or storytelling activities. Each student creates a “moment journal” for the classroom using Polaroid photos they’ve taken in class and at home.
Students learn to frame and cherish the importance of single, intentional moments both in and out of the classroom and gain a lifelong skill of staying present through photography.