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THE WEEKEND GUIDEAustin City Limits Radio
November,  2023 Complete rebrand of ACL Radio’s Weekend Guide. Keying in on storytelling in order to expand the scope of The Weekend Guide campaign beyond blog post into an interactive campaign strategy.  

This idea came about when realizing that ACL Radio often gets confused with ACL Fest and ACL Live. In an effort to distinguish the ACL Radio brand, I decided to create a character, Winston the Weekend Guide which listeners of ACL Radio can love and start to recognize and associate with the brand, especially through interactive contests to win free stuff!   







Out of Home


SPOT SCRIPT
    OWNER: Hmmm where did that sneaky little cat go?
    
WINSTON:Hey! i’m winston the Weekend Guide, I’m hiding under the couch right now but you can find me attending Woofstock at Buford’s this Friday starting at 3pm where you can catch Grace Potter perform live!

You might also catch me at the Mohawk, Lucky Draw, or Swan Dive. hit up acl-radio.com/weekend-guide for a full list of events. Spot me at one of the events on our guide for a chance to win seats for the next Dell Music Lounge!