GOODREADS: THE WORLD’S READING HUB
Spec Camapign 
2024 Goodreads is a digital bookshelf app that has been around for nearly 20 years that lets you share what’s on your bookshelf with your friends. Goodreads also links with kindle and audible for ease of access. 
Embracing the journey of reading using vivid nature imagery as a metapor of the joy which reading can spark. 







MARKETING ACTIVATIONGoodreads will team up with another Amazon owned company, Whole Foods Market, which serves as their retail base and plant Goodreads trucks in front and host a book exchange in order to build local reading communities and directly engage with the brand. This event will be documented through video and social media.